As we move deeper into 2025, South Korea continues to be a global hub of technological innovation and mobile app usage. The rapid growth of mobile technology in the country has fostered the development of several homegrown apps that are now dominating both local and international markets. Here’s a look at the top 10 most-used Korean apps in 2025, highlighting the trends that are shaping the digital world.
KakaoTalk
KakaoTalk, South Korea’s ubiquitous messaging app, remains at the top of the charts in 2025. With over 45 million active users, it continues to dominate the communication landscape. Not only is it used for messaging, but its features have expanded to include everything from mobile payments (KakaoPay) and banking services (KakaoBank) to games and e-commerce. The integration of diverse services into a single app has made it indispensable for Koreans.
Naver
Naver, South Korea’s leading search engine, also rules as a multifaceted app for news, e-commerce, and more. Naver’s rise as a hub for content discovery, with services like Naver Webtoon and Naver Blog, has made it a one-stop shop for entertainment, social interaction, and information. It also dominates the country’s online marketplace, where users can shop for everything from fashion to electronics.
LINE
Although LINE is originally a Japanese app, its immense popularity in Korea cannot be overlooked. LINE has become a powerful player in the social networking scene, particularly with its wide range of services such as LINE Pay, LINE Manga, and its voice and video calling functionalities. In 2025, LINE continues to maintain a strong user base in Korea, especially among younger demographics.
Coupang
Known as the “Amazon of South Korea,” Coupang has revolutionized e-commerce in the country. In 2025, it remains the go-to app for shopping, offering everything from groceries to electronics with lightning-fast delivery services through its Rocket Delivery system. With an expanding global presence, Coupang is setting the standard for e-commerce in Asia.
BTS Weverse
For fans of K-pop, Weverse is a must-have app. Created by BigHit Entertainment (now HYBE Corporation), the platform is dedicated to K-pop fandoms, particularly for global superstars like BTS, TXT, and NewJeans. The app offers exclusive content, live streams, merchandise, and interactive fan experiences. As of 2025, Weverse continues to solidify its status as the leading fan engagement platform in the world.
Tantan
Although Tantan hails from China, it has carved out a significant following in South Korea, especially in the online dating scene. The app, which functions similarly to Tinder, allows users to swipe right to match with potential partners. With a large user base among young Koreans, Tantan’s success reflects the growing trend of digital matchmaking in the region.
V LIVE
Before the rise of Weverse, V LIVE was the primary platform for K-pop fan interactions. Although Weverse has now taken over much of the space, V LIVE remains important for live streaming concerts and behind-the-scenes footage from K-pop idols. The app is particularly popular among fans who crave real-time content from their favorite stars.
ZEPETO
ZEPETO, a leading metaverse app, has taken South Korea by storm with its virtual avatars, online worlds, and immersive social experiences. Users can create 3D avatars of themselves, explore virtual environments, and interact with others. With its growing integration of AR technology, ZEPETO is not just a social app but also a burgeoning platform for digital fashion and gaming.
KakaoMap
KakaoMap has emerged as one of the most essential apps for navigation in Korea. While Google Maps is widely used in other parts of the world, KakaoMap’s accuracy, local insights, and integration with other Kakao services have made it the app of choice for getting around in Korea. In 2025, KakaoMap is indispensable for both residents and tourists.
Mediheal
Mediheal, an app focused on skincare and health, continues to dominate the beauty and wellness space in South Korea. Offering personalized skincare routines, virtual skin analysis, and access to a variety of beauty products, it capitalizes on the country’s obsession with beauty and self-care. In 2025, it remains a go-to for skincare enthusiasts around the world, especially among K-beauty aficionados.
South Korea’s app ecosystem in 2025 is a vibrant mix of social media, e-commerce, entertainment, and health. The continued success of these homegrown apps reflects not only South Korea’s technological prowess but also its unique cultural influence. From messaging to K-pop fandoms and beyond, these apps are defining the way Koreans—both at home and abroad—live, shop, and connect in the digital age.